“IN TOUGH TIMES WE DON'T GIVE UP”

 

In tough times, we didn’t give up. Conditions like cancer didn't stop for COVID-19 and neither did the healthcare heroes who care for them.

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Our message was "Together, we can still give every sick kid a fighting chance with access to world-class health care". For this appeal, we aimed to raise vital funds for the 72,000 kids who are cared for in the Hospital each year.

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Our 2020 Gold Telethon Appeal looked a little different, but our commitment to the sick kids of Sydney Children’s Hospital, Randwick remained.

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We ensured people knew they can still help make a difference everyday. Every dollar is another step closer to medical research breakthroughs, state-of-the-art equipment and improved access to vital services. For brave Kiveyn (hero patient), access to world-class procedures meant less time in a cast and more time being a kid.

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Every child deserves the best medical care, whenever they may need it.

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CAMPAIGN RESPONSIBILITIES:

• Conceptulisation of campaign concept, positioning, creative and advertising strategy

• Creation of digital campaign with creative agency

• Implementation of digital direct marketing communications

• Monitoring of all campaign activity

• Analysing and Reporting on digital marketing communications and KPI's