“HER ASPIRATION NEEDS HIS COOPERATION”

 

IML’s annual International Women’s Day (IWD) Great Debate seeks to change Australian society for the better by creating, supporting and championing women in leadership.

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With company policies like affirmative action, maternity leave and blind recruitment helping to combat the pay gap and the glass ceiling, Australia is making progress towards equal representation of genders in business. While there is still considerable progress to be made, it seems that the importance of feminism is now more widely embraced than ever.

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In 2019, the Institute challenged the notion, “do women need the cooperation of men to succeed in 2019?” 

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CAMPAIGN RESPONSIBILITIES:

• Conceptulisation of campaign concept, positioning, creative and advertising strategy

• Creation of campaign with creative agency

• Implementation of all advertising 

• Monitoring of all campaign activity

• Analysing and Reporting on advertising, website and KPI's

• Implementation of Social Media Influencer campaign