“ALL IN. ALWAYS”

 

Excellence isn’t achieved by half-measures or by accepting limitations.

It’s achieved by going all in – and sticking with it.

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And when it comes to sick kids, excellence is the starting point.

Kids deserve the absolute best healthcare.

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Sydney Children’s Hospitals provide outstanding, world-class care. But the truth is, things change rapidly and providing access to this care is challenging, complex and expensive.

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That’s why Sydney Children’s Hospital Foundation regular supporters are so important. They can help make every moment the best it can be for sick kids – now and in the future.

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Kids Army - go all in. Always. 

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This project was the development and redevelopment of four singular regular giving products coming together as one program. Incorporating the new SCHF brand, transitioning existing donors into the new program and expanding the programs offering to ensure it is a sound foundation for the program to grow. 

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The project took just over a year and successfully launched in November 2021. 

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www.schf.org.au/regular-giving

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KEY RESPONSIBILITIES:​​

• Project lead

• Strategy development 

• Creative conceptualisation

• Approval and sign off of marketing material and branding with creative agency

• Transition and supporter journey mapping

• Approval and sign off of program implementation

• Analysing and reporting on program activity, revenue and KPI's