Digital Marketing, Campaign strategy and management, reporting and analysis. ​

“TOGETHER WE CAN DO AMAZING THINGS FOR SICK KIDS”

Our aim was to make Xmas extra special for sick kids.

The Light Up Xmas Appeal, helped sick kids receive the very best care across a network of world-leading hospitals and services – from healing broken arms and treating cancer, to supporting families through their child’s last Christmas.

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We helped make a difference to families by raising money through a multichannel, multistage integrated campaign. Every dollar we made is another step closer to more research breakthroughs, state-of-the-art equipment and world-class services and care.

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The campaign also included a television special on channel 9 that showcased various patients and their families who have received services from one of our 5 entities. 

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This appeal was the first campaign that integrated all of the 5 entities that make up the Sydney Children's Hospitals Foundation. The campaign was extremely successful and has forged the way for key messaging for the Foundation's future.

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KEY RESPONSIBILITIES:

• Conceptulisation of campaign concept, positioning, creative and advertising strategy

• Creation of campaign with creative agency

• Implementation of all digital communications 

• Monitoring all digital campaign activity

• Analysing and reporting on digital campaign and KPI's