HELPING YOUTH IN CRISIS

​

Sir David Martin Foundation is a family foundation, helping young people in crisis.
We support young people experiencing drug and alcohol addiction to receive the care they need. The Foundation was established in 1990 and is the major funder of Mission Australia’s Triple Care Farm, a unique youth-specific addiction treatment centre which gives Australians aged 16-24 a safe place to get well.

​

Youth Addiction Christmas Appeal helps young people in crisis turn towards a brighter future. Directly funding the Residential Rehabilitation program at Triple Care Farm to ensure young people have the chance to recover in a nurturing environment designed specifically for 16-24 year-olds, providing them with access to specialised care and opportunities.

​

"Don't Judge Me" awareness campaign in collaboration with Zoo Republic. When it comes to youth addiction Australians are quick to dismiss victims as ‘troublemakers’ or ‘a lost cause’. We had to provoked a conversation that made them rethink addiction, opening their hearts and mind to young people. 

 

We simply asked, ‘Would you judge me for that?’, to instantly reshape the discussion and remove stigmas.
The “Don’t Judge Me” digital campaign challenges society’s ideas about youth addiction, highlighting the uncomfortable realities behind many young people’s problematic drug and alcohol use, including homelessness, mental illness, family breakdown, abuse and trauma. Across our campaign, we focused on sharing powerful stories as well as highlighting the successful outcomes that the Sir David Martin Foundation deliver in partnership with Mission Australia Triple Care Farm, a world-leading treatment centre for youth addiction.

​

KEY RESPONSIBILITIES:

• Conceptulisation of campaign concept, positioning, creative and advertising strategy

• Creation of campaign with creative agency

• Implementation of all digital communications 

• Monitoring all digital campaign activity

• Analysing and reporting on digital campaign and KPI's