“ALL IN FOR KIDS HEALTH”

 

Our existing brand could not iterate to match the current and future objectives of the Sydney Children's Hospitals Foundation.

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The project included three phases: 

• Research 

• Strategy

• Creative

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The outcome:

Determined what solutions will authentically represent SCHF; not only what it is today, but also where it’s going in the future. Built the solutions on confirmed truths while addressing any gaps or misconceptions that were found. Invites the donor into SCHF, connect audiences to the Foundation and each other.

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The solution:

Create a brand without a ceiling and set the organisation up for the next 10 years and beyond.

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The project took about 12 months and successfully launched in November 2021. 

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KEY RESPONSIBILITIES:​​

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• Strategy development 

• Creative conceptualisation

• Feedback of marketing material and branding with creative agency

• Transition and supporter journey mapping

• New product development

• Re-branding of existing content