“Help sick kids feel better”

 

This Sydney Sick Kids Appeal we know you want to be someone who lights up dark times for sick kids in hospital. In order to do that you need a way to make their hospital stay brighter. The problem is that life is busy and while helping sick kids is the right thing to do, there never seems to be a right time.

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Sydney Sick Kids Appeal enables someone to light up dark times for sick kids in hospital. In order to do that you need a way to make their hospital stay brighter. The problem is that life is busy and while helping sick kids is the right thing to do, there never seems to be a right time.

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So, donate now. And in the meantime, check out these other ways that Sydney Children’s Hospitals Foundation is shining a light on the future of children’s healthcare. So, you can stop feeling like you could be doing more and instead feel happy knowing you’re helping some of the world’s greatest hospitals and paediatric services help the world’s greatest kids.

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The inaugural Sydney Sick Kids Appeal was developed to further encapsulate the organisations scope of support and to ensure all entities are supported through the annual Tax Appeal. 

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The campaign aimed to take a more grass roots approach to fundraising, by tapping into micro communities across Sydney and wider NSW. 

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This campaign incorporated digital, direct and multi-cultural content to create a holistic, multiple touch point approach to reach our supporters.

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KEY RESPONSIBILITIES:

• Creative conceptualisation including new logo

• Creation of campaign with creative agency

• Implementation of all direct and digital communications 

• Multi-language strategy and content

• Monitoring all campaign activity

• Analysing and reporting on overall campaign and KPI's